As we continue to build the TVSphoto brand, commercial photography continues to play an important role in our business plan. Not only does it give us additional avenues to grow the business, but it offers a different kind of challenge compared to documenting a wedding. A lot of times we have big ideas, a vision for a portfolio piece, but we have a difficult time seeing them through to fruition. Sometimes it’s a lack of time and sometimes it’s a lack of budget. There’s also the challenge of finding enough experienced models to get in front of your lens to create a diverse portfolio.
Towards the end of 2010′s wedding season we had the idea of producing an all-day studio editorial fashion shoot to shop to different regional magazines and ad agencies, but we both agreed that we were going to go big or go home. With the help of KJ Lyn, I can safely say we went big with this one. The concept for most of these photos were torn from the pages of high-end fashion magazines such as Vouge, Elle, Esquire, etc.

We used the inspiration to loosely recreate the photos we were intrigued by. We also wanted a handful of editorial photos, too, that potential clients could envision on the cover or inside their magazines, or even something that could be used for and advertisement. That is why many of our compositions left room for text and logos. We also shot a lot of emotionless & stark photos, much of that inspiration coming from the current trend in work for magazine such as TIME, Wired, etc.
In the end, we can’t call this shoot anything but a success. We can’t thank everyone involved enough. Here’s a further look at our favorite shots from the day. If you have any questions, we’d love to hear from you! And if you enjoyed the video, we welcome you re-posting it.





































