Archive for the ‘Commercial’ Category

Behind the Scenes | Madison Commercial Photography

Sunday, January 23rd, 2011

 

As we continue to build the TVSphoto brand, commercial photography continues to play an important role in our business plan.  Not only does it give us additional avenues to grow the business, but it offers a different kind of challenge compared to documenting a wedding.  A lot of times we have big ideas, a vision for a portfolio piece, but we have a difficult time seeing them through to fruition.  Sometimes it’s a lack of time and sometimes it’s a lack of budget.  There’s also the challenge of finding enough experienced models to get in front of your lens to create a diverse portfolio.

Towards the end of 2010′s wedding season we had the idea of producing an all-day studio editorial fashion shoot to shop to different regional magazines and ad agencies, but we both agreed that we were going to go big or go home.  With the help of KJ Lyn, I can safely say we went big with this one.  The concept for most of these photos were torn from the pages of high-end fashion magazines such as Vouge, Elle, Esquire, etc.

madison commercial photography

We used the inspiration to loosely recreate the photos we were intrigued by.  We also wanted a handful of editorial photos, too, that potential clients could envision on the cover or inside their magazines, or even something that could be used for and advertisement.  That is why many of our compositions left room for text and logos.  We also shot a lot of emotionless & stark photos, much of that inspiration coming from the current trend in work for magazine such as TIME, Wired, etc.

In the end, we can’t call this shoot anything but a success.  We can’t thank everyone involved enough. Here’s a further look at our favorite shots from the day. If you have any questions, we’d love to hear from you! And if you enjoyed the video, we welcome you re-posting it.

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography
Madison commercial photography

Madison Commercial Photography – Chiropractic USA

Sunday, December 5th, 2010

On-location with Dr. Pat and his fun staff at Chiropractic USA in Madison, WI.  They needed to update the photos in their marketing materials and they brought us on to add a fresh perspective.

madison commercial photography

madison commercial photography

madison commercial photography

madison commercial photography

Madison Portrait Photography | Lighting & Editing Tutorial

Sunday, November 21st, 2010

 

I subscribe to certain periodicals for one reason: the hopes that I find another epic Dan Winter’s photo to inspire me. While his work isn’t specifically portraiture, he captures some of the most famous actors, musicians, athletes and politicians in a way very few can. Now that our 2010 wedding season has wrapped up, Luke & I are beginning yet another long Wisconsin winter, but we promised we wouldn’t sit idle.  Besides shooting weddings, we love our commercial work and we have a lot of room for growth in this area. Last week Luke took the first step working with some fitness models, but today, I wanted to attempt to recreate Dan Winter’s portrait of Tom Hanks (See the photo in Dan’s Interview with F-Stop).

A quick internet search will show you this photo has sort of a cult following with a million people attempting to recreate it, some are very close while others need some tweaking. It’s important to understand that when you approach a project like this you can never expect to recreate the photo exactly (if you do, expect to always be disappointed, ha). But if you use the inspiration as a guide, you will walk away with new information to use in future shoots. I can honestly say what we learned today will definitely be put to great use in a commercial shoot in the near future.

madison commercial photography

Here’s how we lit it:

Equipment:
-Canon 5D Mark II w/85mm f1.8 @ f4.5, 1/200th second, ISO 250
-AlienBee 800 with softbox and grid
-AlienBee 800 with reflector and 10 degree grid
-580 EX II w/Honl 30 degree grid
-White Tri-Grip Reflector
-4 PocketWizards
-Brown paper towel
-Masking tape
-A stoic looking friend with fur lined coat

Step 1:
First, Dan used short lighting, meaning the side looking away from the camera is lit so we placed the softbox at a 45 degree angle (maybe slightly more) to the camera’s right and had our subject face it. The softbox was about 10-12 inches away from the subject’s face. To put the light right where we want it we used a grid on the softbox but that wasn’t enough. We decided to flag the softbox using the bags Paul C Buff sends their modifiers in and tape so only a very small square (about 18″ x 18″) let light through.

Step 2:
Next we needed to lighten the shadows on the near side of the face. We originally used a reflector but it didn’t do the trick quite well enough. We didn’t want to use direct fill because it would ad a catch light. We decided to bounce another B800 boomed overhead with a 10 degree grid into the reflector which worked wonders.

Step 3:
The walls in our office are blue, but it looks awful when we use really warm/desaturated tones. Since we didn’t have a brown canvas in the photo, Luke had the grand idea of paper towel! Since I was shooting an 85mm at f4.5, the depth of field was shallow enough to make the paper towel look killer (you can see some lines, but it sort of left a rad texture we liked). To light the paper towel we used a 580 EX II with a Honl grid.

Note on composition: It was really important to shoot this slightly downward to get a similar composition to Dan.

Step 4:
Post processing was pretty simple. In CameraRaw we bumped the contrast and exposure just slightly, made the color temperature very warm and then desaturated the photo quite a bit. In Photoshop we simply removed blemishes, retouched the eyes and sharpened the photo.

If you have any questions, post them and we’ll try to explain. For any photographer, challenging yourself to learn new styles is essential to being better at what you do.